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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

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The Reinvention of NASA

Harvard Business Review

Over the past few decades, not only has NASA delivered crucial technologies for society, such as water filtration systems, satellite-based search-and-rescue, and UV coating on eyeglasses, it has also evolved its dominant logic and business model. It is currently at less than o.5% 5% of the federal budget.

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Should Everyone Be Allowed to Invest in Private Tech Companies?

Harvard Business Review

His stated goal is enabling small investors to get access to alternative high-quality investments, such as in private tech companies like Uber and AirBnB. The median age of technology firms, backed by venture capitalists, doing an IPO has reached eleven years and is increasing.

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How One Medical Group Is Decreasing Physician Burnout

Harvard Business Review

As part of our work researching high-performing primary care systems , we discovered a system-wide approach launched by Southern California Permanente Medical Group (SCPMG) in 2004 that unburdens primary care physicians. Leverage Technology. Standardize Care Processes. the steps prior to a kidney transplant).

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Soundtrack to Success: The Role of Music in Enhancing Workplace Productivity

HR Digest

More and more companies are carefully selecting background music to play throughout the working day, with the goal of increasing productivity and making the office a more enjoyable place to be. Wordy music, such as hip-hop, can overload the verbal-processing regions of the brain, making it harder to concentrate on tasks 1.

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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness.

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A System for Speaking IT Truths to CEOs

Harvard Business Review

They haven't learned the lesson of Comair , whose legacy crew-scheduling software failed on Christmas Eve 2004, costing the company $20 million and stranding 200,000 passengers when 3,900 flights were delayed or canceled. What were the areas of focus — technical, process, human capital, risk? Was a risk assessment presented?

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