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The Ideas that Shaped Management in 2013

Harvard Business Review

But then we end up debating what counts as best — important? The result, I think, is a set of ideas that together are important, useful, and original, and that feel like quite an accurate account of the management concerns many of us shared in 2013. The right kind of project management — and project manager — really matters.

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Where your company is headquartered makes a big difference to your bottom line

Strategy Driven

This time of a year is an important reminder that where your company is headquartered also can have a significant impact on your bottom line. For example, Austin, Dallas, Kansas City and Salt Lake City are among the fastest-growing hubs for high-tech startups in the country, according to a 2013 report by the Kauffman Foundation.

Company 52
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Why a Low Carbon Price Can Be Good News for the Climate

Harvard Business Review

The world's second largest carbon market (after the European Union) opened in the state as part of California's ambitious program to cap and reduce greenhouse gas emissions. The market will decide that. The beauty of the market is that it reveals the market participants' collective estimate of the price.

Price 16
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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business Review

But we recognize that, in many businesses, resources are often allocated according to short-term, bottom-line pressures. Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years. of revenues).

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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. Just a few months ago, I was wrapping up a busy year of travel to wait out the last few weeks of my third pregnancy. Motrin Moms. Dell “hell.”

Media 8
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8
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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line. billion in mining projects since 2010. Fostering innovation.