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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

How did you do in the area of marketing? How did you do in the area of web marketing? Gallup’s annual Economy and Personal Finance survey for 2013 revealed that 70 percent of Americans do not prepare a detailed personal budget. How did you do in the area of appointment setting? Consider leaving a comment!

Goal 50
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How Companies Are Already Using AI

Harvard Business Review

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. Just 6% are using AI in pricing.

Company 13
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8
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Writing Your Résumé When Your Job Title Doesn’t Reflect Your Responsibilities

Harvard Business Review

Oversee resource allocation and budgeting. Create and improve systems to manage staff’s and students’ needs — schedules, records, facilities, personnel, and budgets. Described by faculty as “the Hope Diamond among the many gems on staff” when received 2016 and 2013 Staff Excellence Awards.

COO 13
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It’s Not HR’s Job to Be Strategic

Harvard Business Review

Human-capital issues are top-of-mind for CEOs around the world — but their regard for the HR function remains perilously low: In a PwC study , only 34% said that HR is well prepared to capitalize on transformational trends (compared with 56% for finance). Sadly, chief executives aren’t the only ones with this negative perception.

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Apple's iPhone Pricing Strategy: Good, Not Great

Harvard Business Review

Newly married couples on a budget, for instance, opt to arrive before 6:30 PM while dining high rollers willingly pay a hefty premium to hob nob with the chef. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone. It will preserve the 5S''s margins.

Price 8
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Apple’s iPhone Pricing Strategy: Good, Not Great

Harvard Business Review

Newly married couples on a budget, for instance, opt to arrive before 6:30 PM while dining high rollers willingly pay a hefty premium to hob nob with the chef. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone.

Price 8