2013 Development Download Innovation 
The Horizons Tracker
SEPTEMBER 10, 2021
While the general public flocked to share and download free digital files of music and movies, those respective industries were aghast at the potential impact such piracy would have on their very existence. Research from the University of Southern California explains why piracy wasn’t the death knell of innovation so many feared.
Strategy Driven
NOVEMBER 8, 2013
When you combine artwork created by children with an organic bakery, you get an innovative campaign that generates 30,000 new Facebook likes and a handful of honorable awards. The resulting image can be posted, shared and emailed to friends, and has generated more than 20,000 likes and almost 6,000 coupon downloads to boast product trial.
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Harvard Business Review
MAY 15, 2014
A case study we just published on Samsung’s European innovation team offers some helpful insights. It details how in 2010, Samsung set up a small consumer-focused innovation team in London, headed by Luke Mansfield. Rather, it is to position themselves to create disruptive innovation. When Innovation Is Strategy.
Harvard Business Review
JUNE 27, 2013
"Innovation" has become a buzzword in the customer experience field. They also believe that innovation will help them achieve these lofty goals — and they''re investing accordingly. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.
Harvard Business Review
DECEMBER 28, 2012
Digital media continue to be springboards for global innovation and enterprise. So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. What policies and programs is your organization developing around badges? innovative alternatives.
Harvard Business Review
OCTOBER 15, 2015
One of the biggest challenges in health care is how to provide innovative, high technology specialty care while reining in costs at the same time. To date, these innovations have saved an estimated $4 million in annual medical expenses while decisively improving quality. But it needn’t always be. Here’s how we did it.
Strategy Driven
DECEMBER 6, 2013
Our longtime client Smule, a leading iPhone app company and frequent innovative marketer, came to us with a simple proposition: “We want a video that will do a million views and introduce our product to 13- to 17-year-old girls.” When not creating a splash online, Mischievious Studios develops and produces Feature Films.
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