Women on Business

JANUARY 11, 2011

Tell the producers how you are going to be able to help their audience. Related posts: Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts Publicity is more credible than advertising because it isn’t paid. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.

Press Release 157

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Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

ExactHire - Leadership

JUNE 3, 2022

And while one article ungraciously claims “ Millennials’ Work Ethic Is In The Eye Of The Beholder ,” you’ve been a hiring manager long enough to know the same could be said of many people, regardless of age. One of the advantages of campus recruiting is that you can target your audience when you use university’s niche job board.

Company 52

Company Diversity Career Quality 52

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” What makes you different than your competition? Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

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Strategy Driven

SEPTEMBER 2, 2016

I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. I developed the concept of integrating Pop Culture Wisdom with management training and business planning over the last 40 years.

Strategic Planning 51

Strategic Planning Planning Ethics Learning-by-Doing 51

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. Flores, web developer at 10K Webdesign, see her bio for Women on Business or visit her website [link].

Press Release 100

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Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

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Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Develop those contacts as a ladder to reach higher, but more challenging, prospects. To test service, put yourself in the shoes of your audience’s experience.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. But what are the ethical lines this paid-for content should not cross? Nowadays, marketers are inserting their content in much more effective ways. Still here?

Ethics 8

Ethics Content Guidelines Media 8

Strategy Driven

APRIL 15, 2020

Understanding your audience. One of the first things to ask yourself is if you understand your audience or not. A lot of businesses will create an ideal customer profile and try to target them with their products, services and advertisements. Find the right platforms and channels to reach your audience.

Marketing 77

Marketing Audience Reputation Advertising 77

Strategy Driven

OCTOBER 16, 2019

In today’s digital age, social media is an incredibly powerful tool for building your brand online and reaching a huge audience. Make sure that you have strong branding on your social media channels and then create and share a stream of engaging, helpful, and relevant content to your target audience. Use Digital Marketing.

Brand 10

Brand Mission Statement How To Ethics 10

ExactHire - Leadership

JUNE 3, 2022

And while one article ungraciously claims “ Millennials’ Work Ethic Is In The Eye Of The Beholder ,” you’ve been a hiring manager long enough to know the same could be said of many people, regardless of age. One of the advantages of campus recruiting is that you can target your audience when you use university’s niche job board.

Company 52

Company Diversity Career Quality 52

Harvard Business Review

MAY 29, 2018

On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. The good news is that, as an industry, we are starting to see meaningful progress on both fronts. Using AI in Marketing.

Marketing 8

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Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

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Harvard Business Review

MAY 8, 2012

In one of the industry's most hotly-contested advertising accounts, dozens of agencies' pitches were winnowed down to two contenders. To find the hidden agenda, you need to identify your audiences' wants, needs and/or values. You win the pitch when you link what I call your leverageable assets to your audience's hidden agenda.

Belief Systems 16

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Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Categories : business development To learn more about Monica S. Follow her on Twitter as @monicadear.

Press Release 145

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In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.”

Brand 100

Brand Brand Management Advertising Management 100