Strategy Driven

DECEMBER 28, 2023

Understanding market trends requires thorough market research and analysis. It can involve studying consumer behavior, monitoring competitors, and staying informed about industry developments. It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies.

Compliance 88

Compliance USP Trends Agility 88

Strategy Driven

DECEMBER 7, 2021

Even though buying Instagram followers is a powerful way of building a strong online presence, the success of this strategy heavily relies on the quality of content you are likely to share with your target market. Aside from earning from sponsorships and advertising, generating 5k followers for your Instagram account comes with many benefits.

Brand 104

Brand Content Audience Follow-up 104

Harvard Business Review

FEBRUARY 26, 2014

The Hispanic market will represent $1.5 Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”. trillion in purchasing power by 2015 and 30% of the U.S.

Marketing 8

Marketing Market Segmentation Content Customer Loyalty 8

Harvard Business Review

FEBRUARY 6, 2014

An innovator develops a solution that trades off raw performance (the way it historically was defined at least) in the name of simplicity, accessibility, or affordability. The disruptive innovator first targets a market segment that embraces those tradeoffs and builds a business model around simplicity and affordability.

Disruptive Innovation 8

Disruptive Innovation Market Segmentation Christensen Market Penetration 8

Harvard Business Review

JANUARY 28, 2014

We saw it differently, describing to industry leaders the need to radically change in response to disruptive content models (later that year, Huffington Post and YouTube were founded) and emerging advertising models like Google’s search-based advertising. But the warning signs were in plain sight.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Here are some steps you should take to build for 2014-2015: 1. Increase your R&D spending.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MARCH 17, 2016

As American, Delta, and United changed their fare structures and slashed prices month after month to undercut each other, Southwest took out advertisements saying, “We’d like to match their new fares…but we would have to raise ours.” To the extent they advertise at all, they focus almost exclusively on price.

Price 8

Price Airlines Govindarajan Advertising 8