Audience Ethics Finance Management 
Strategy Driven
DECEMBER 28, 2023
While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage. Ethical and responsible business conduct can foster trust with customers and partners, enhancing the business’s reputation and long-term success.
Women on Business
NOVEMBER 23, 2010
I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.
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Women on Business
DECEMBER 2, 2010
For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. What insights have you discovered about your target audiences that are ultimately driving your business?
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter.
Women on Business
JANUARY 11, 2011
Tell the producers how you are going to be able to help their audience. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Know the TV’s market. Don’t bore them with how great you are. Watch a couple segments to see what type of topics are covered. Are they looking for health experts?
Women on Business
JANUARY 22, 2011
Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.
Women on Business
NOVEMBER 23, 2010
Time Management: As a solo entrepreneur, I find myself toggling between prospecting for new business, meeting with clients, administrative responsibilities, networking, planning, strategizing, and, oh, I almost forgot…actually doing the work! Evaluate how your services are packaged for your specific audiences.
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