Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 68

Media Market Segmentation How To Document 68

CO2

JANUARY 2, 2011

RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B. I think it was the graphic design of the book that first caught my eye. I could see there was something new about this book and how the authors thought about business models.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Coaching Tip

APRIL 9, 2015

But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services.

Market Segmentation 70

Market Segmentation Strategic Planning Brainstorming Executive Coaching 70

The Empowered Buisness

APRIL 6, 2014

We need more knowledge or technology to beat our competition. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. It’s within your control to look for market segments or industries still in a growth mode. Our company did not grow because of the economy.

Organization 164

Organization Leadership Consensus Market Segmentation 164

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 12

Creativity Marketing Agility Budgeting 12

Harvard Business Review

MARCH 14, 2013

A new wave of smaller companies from emerging market countries have discovered that you can not only win, but have the advantage over larger companies. Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. Filters , on the other hand, are like deeply knowledgeable acquiring editors, skilled at finding the next best-seller in a stack of book proposals. Of this 1% we were rewarded one in four projects," reports the executive.

Productivity 14

Productivity Products Market Segmentation Sample 14