N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands.

Blog 299

Blog Early Adopters Niche Marketing Magazine 299

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Every update or response to the market required multiple steps; it cost time and performance. Sometimes, by the time changes were in place, the market had already moved.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

NOVEMBER 21, 2012

The world's second largest carbon market (after the European Union) opened in the state as part of California's ambitious program to cap and reduce greenhouse gas emissions. The market will decide that. The beauty of the market is that it reveals the market participants' collective estimate of the price. s carbon market.

Price 15

Price Energy Transportation Bottom-up 15

Harvard Business Review

APRIL 25, 2011

By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%. As the failures piled up, so did the stories of mounting bureaucracy, back-stabbing, and top management "living in a different world".

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

JULY 13, 2011

While overall corporate tech spending is up by 17 to 20% in our latest data, spending by IT departments is flat at best. The big danger in this business-driven approach to technology is that it can be slapdash, leaving IT to spend all its time in clean-up mode. Solutions should flex up and flex down as demand changes.

Technology 15

Technology Early Adopters Bottom-up Software 15

Harvard Business Review

AUGUST 28, 2017

While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Believe the hype that AI can potentially boost your top and bottom line. Furthermore, early AI adopters are 3.5 Furthermore, early AI adopters are 3.5

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8