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Culture Counts

Leading Blog

Results from a seven-year study conducted by the Workplace Research Foundation and University of Michigan investigator Palmer Morrel-Samuels, as reported recently in Forbes , confirmed that, as employee morale improves, a firm’s stock price enjoys higher returns. Profit is necessary, but it shouldn’t be the paramount goal. Eich , Ph.D.

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Looking For Leadership

N2Growth Blog

Bottom line…the way you identify leaders is not through psychological profiling or some miraculous transformative process. They're the ones on behalf of the team who step up and do a faceplant with an oncoming tomato. You bring up some great points about leadership and responsibility. angelabisignano Good post Mike!

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The Growing Importance of Ethics in PR

Strategy Driven

The world is changing by a significant degree, and so is the public relations industry. A 2018 global report on ethics and its evolution found that over 57% of participants in the US thought that PR, as a field, was unethical. This report tends to stand out compared to the 44% of individuals worldwide who believed the same.

PR 100
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The Unnoticed Analyst: Can analytics succeed while going unnoticed.

Strategy Driven

The CIO’s response tends to be “reports” (61 percent of the population). In other words, public relations matters. It’s up to us to make that connection clear and start getting noticed as the smartwidth source. Email This Post | Print Post | Sign up for our Email Newsletter Speak Your Mind Tell us what youre thinking.

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Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

By contrast, the bottom 10 includes several companies – Goldman Sachs, AIG, Halliburton, Monsanto, and BP — which most consumers know only by reputation. They maintain and evolve decision-making models that guide those decisions with clear reputational standards that remain inviolate up, down, and across the extended enterprise.

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Get More from Your Event Spending

Harvard Business Review

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 So consider what more productive event spending means for the bottom line. Marketing Advertising, Marketing & Public Relations' But it needn’t be that way. There’s not just one rationale for events.

CRM 8
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The Right Way to Respond to Negative Feedback

Harvard Business Review

Some especially memorable responses have included punching a wall, accusing me of making their feedback up, and crying so uncontrollably that we had to reschedule the session. Encouragingly, all three ended up making dramatic improvements once their initial emotions faded.). All of these reactions are completely understandable.