Brand Management Industry Innovation Operations 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
JULY 8, 2022
Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment. How common is it for CPGs to hire for key positions outside the industry? With a shift toward the importance of digitization, technical and analytical skills.
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Talent Anarchy 1
AUGUST 25, 2023
This industry plays a crucial role in our daily lives and the global economy. Understanding the Consumer Non-Durables Industry Before diving into the career prospects, it’s essential to grasp the significance of the consumer non-durables industry. They work on strategies to enhance brand recognition and loyalty.
Harvard Business Review
AUGUST 23, 2018
That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.
Harvard Business Review
NOVEMBER 25, 2013
Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? From Data to Action An HBR Insight Center.
Harvard Business Review
MARCH 29, 2012
billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.
Harvard Business Review
AUGUST 20, 2012
More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Embrace Industry Disruption.
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