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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

In fact, according to Speakers.com , the top 10 speaking topics of 2023 are: Leadership Diversity and Inclusion Team Building Mental Health Innovation Healthcare Technology Trends Motivation Finance Economy And according to the 2023 Speaking Industry Benchmark Report by AAE Speakers Bureau, the topics event professionals are prioritizing the most in (..)

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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13
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The Importance of Testing in an E-marketing Campaign

Women on Business

If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession?

Marketing 162
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Genuine Success: Vitality, Service, & Outstanding Performance

Tony Mayo

Participate in Genuine Success: Vitality, Service, and Outstanding Performance (GS:VSOP) to develop your expertise in the only career strategy that is endlessly scalable. Want to improve ROI & speed growth. Here are the details. Your organization and your responsibilities can grow only as fast as you do.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

Related posts: ROI on Social Media Post by Dr. Marsha Firestone, contributing Women On Business writer. Nine steps to developing a social media plan Social media is not longer an option for entrepreneurs and. How Women Can Use Social Media to Advance Their Businesses Post by Amy Blais, contributing Women On Business writer At.

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