Strategy Driven

OCTOBER 2, 2011

ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar! Most CEOs are unhappy with their company’s ROI from trade shows. The majority of leads generated through trade shows are wasted–they receive very little follow-up and do not result in very many sales.

Video 50

Video Resources Marketing Webinar 50

Strategy Driven

APRIL 17, 2023

Finance is at the very heart of every business! Understanding and managing figures pertaining to your business helps to improve the survival rate of your business. Irrespective of the size of your business, correct management of your expenses can pave the way for the smooth functioning of your business.

Finance 101

Finance Budgeting How To Credit Scoring 101

Women on Business

DECEMBER 17, 2010

Related posts: ROI on Social Media Post by Dr. Marsha Firestone, contributing Women On Business writer. I learned, recognized really, that Social Media is one of the items in my business toolbox; that it should be chosen carefully and thoughtfully and focused.

Media 198

Media Press Release Discount PR 198

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. And at another — a consumer packaged goods company — a series of strong brands had evolved in separate silos. The opportunity is enormous.

CFO 8

CFO Short-term Long-term Benchmarking 8

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 368

Media Influence Blog Real Estate 368

N2Growth Blog

OCTOBER 6, 2010

Fear is dead as a management tool. Carlos is responsible for more than 300 brands globally, and it’s no wonder why – he has a plan and he’s sticking to it. What’s the ROI on a handshake? Matin Lindstrom followed Charlene with a great presentation on branding. The best idea should win.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

OCTOBER 9, 2013

“You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? Branding Communication Social media'

Brand 8

Brand Media Follow-up Audience 8

Harvard Business Review

APRIL 19, 2016

Leaders of corporate strategic development need to analyze all of these considerations and be prepared for disruption to ripple through many functions — not just product development and manufacturing, but also finance, tax, legal, human resources, and IT. IP piracy will be another major complication.

Supply Chain 8

Supply Chain Execution Analysis Technology 8

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Boards should require that CEO candidates demonstrate not just knowledge of finance and marketing but also a technology aptitude.

CEO 8

CEO CIO Technology CFO 8

Sales Wolf Blog

SEPTEMBER 3, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! The Resource:    SelfGrowth.com What It Is:  SelfGrowth.com is a powerful online community founded by David Riklan that boasts almost 200,000 resources available to help people change their lives and realize their full potential.

Directory 113

Directory Human Resources Resources Blog 113

Harvard Business Review

AUGUST 5, 2014

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Miles Anthony Smith

NOVEMBER 7, 2019

From winning more customers or donors to elevating your brand’s identity and prominence as a true expert, there are loads of content marketing benefits, chief among them are these 8. It enhances your brand reputation and awareness. They are the choice of some of the most recognizable brands around, and it's easy to see why.

Marketing 105

Marketing Content Audience Brand 105