Harvard Business Review

JUNE 19, 2017

Whole Foods has tremendous brand equity and a socially responsible supply chain. Buying groceries sight unseen from Alexa might not sound immediately appealing — but Whole Foods’s brand engenders trust in the products it sells. Can the stores be transformed into cashierless, wireless purchasing markets ?

Supply Chain 9

Supply Chain Real Estate Wireless Brand 9

Strategy Driven

FEBRUARY 10, 2021

This is an impeccable digital marketing strategy that has worked miracles for many businesses. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers. This wireless transmission makes it easy for business owners to exchange information.

Wireless 76

Wireless Video How To Marketing 76

Harvard Business Review

MARCH 16, 2015

Talent Management. AT&T, for example, had to switch its focus from traditional telecom services to wireless services, and this shift required employees with different skill sets. So the challenge was to have the broad marketing strategies with local adaptations.” Operating in a Global Marketplace.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

JANUARY 4, 2013

There are obvious benefits to both companies: Zipcar gets capital and more footprint; Avis gets expansion into a rapidly growing and youth-oriented market. It is easy to see how an older incumbent company dealing with legacy systems and a less sexy brand should be attracted to a tech-savvy, socially aware newcomer.

Technology 8

Technology Wireless Budgeting Brand 8

Harvard Business Review

OCTOBER 28, 2016

Combining the second-largest wireless carrier with the fourth-biggest entertainment company — one whose impressive assets include HBO and CNN — is likely to create an unassailable mobile-entertainment business. You gain market power, allowing you to price the asset higher than you could otherwise. That leaves synergy.

Wireless 8

Wireless Content Price Video 8

Harvard Business Review

JUNE 29, 2017

The iPhone roared into the marketplace 10 years ago today, and overwhelmed the wireless world. Wireless is the same, but without the cat. It won its renewal but lost its brand, phasing out labor-oriented content and retransmitting NBC shows. The smartphone’s iconic social significance has been duly noted.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Harvard Business Review

MAY 3, 2016

HBS Executive Education brings you these articles about business management courtesy of Harvard Business School Working Knowledge. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. At Harvard Business School’s General Management Program. With Sunil Gupta.

Education 8

Education Execution Wireless Content 8

Harvard Business Review

MAY 8, 2012

Google has its own contender in the market, Google Voice. For example, AT&T had to spend almost $18 billion in a single year to upgrade its wireless networks to handle the onslaught of new traffic. The company's core competency is branding and identifying customer pain points. Bharti looks nothing like other telecoms.

Outsourcing 10

Outsourcing Wireless Telecommunications Core Competence 10

Harvard Business Review

MARCH 12, 2014

Customer tracking data is typically sent to the location analytics vendor where it is analyzed and accessed via online dashboards that provide actionable data tailored to the needs of specific employees — from the store manager to the executive C-suite. Marketing.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Harvard Business Review

MAY 9, 2013

When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open systems being fueled by digital connectivity.

Advertising 8

Advertising Brand Innovation Creativity 8