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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 101
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What are the best business management courses?

Strategy Driven

A business degree is generally considered a significant investment that can skyrocket your business career growth. Global business. Public relations. Public relations. Course instructions are offered in the following areas: Global leadership. Global business. Marketing management.

Course 65
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career. They need to advocate for an advocate or sponsor.

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Culture Counts

Leading Blog

Undeniably, today’s global marketplace is a far cry from the insular corporate environment of the past. Michigan), is president of Eich Associated , a marketing and public relations consulting firm. He is the author of numerous publications in the field of leadership, organizational behavior and management.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.