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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. The research underscores the significant impact of vanity numbers in expanding market reach and reinforcing brand promises.

Brand 87
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Can better management and leadership nurse the NHS back to health?

Chartered Management Institute

According to a recent joint report from CMI and the Social Market Foundation , one in four senior NHS managers are seen as ineffective. While studying, our trio all valued input from peers in different business settings – including, in Kim’s case, a manager working in a sewage works.

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business Review

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A quick search showed that he was Zantech’s head of market research for Asia. “When I saw him speak, he talked about how important ethics were in this field.”

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July 2016 Leadership Development Carnival

Lead Change Blog

The Institute for Corporate Productivity and ROI Institute have released the results of a new research study, which looks at positive trends and the state of human capital analytics. The study features case studies on Google, LinkedIn, HSBC, and Intel.” ” Tweet i4cp at @i4cp. And your organization?”

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What is HR Analytics?

HR Digest

Optimized HR Operations: HR analytics streamlines HR processes by automating data collection, analysis, and reporting. HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics.

Metrics 98
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Why We’re Seeing So Many Corporate Scandals

Harvard Business Review

These are still two of the most popular case studies taught in business schools, and because of them, we believe we know why organizations self-inflict crises. Countless executives and MBAs have studied the key lessons, learning about individual and institutional biases that warp our world views.

Ethics 9
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Five House Rules for Managing Risky Behavior

Harvard Business Review

Jeff Skilling, as a condition of his employment at Enron, insisted the company adopt mark-to-market accounting. That meant Enron was able to report $3.3 billion in net income during the five years prior to its bankruptcy in 2001, while only $114 million in net cash was generated (or a mere 3% of reported income).