Only the CEO Can Make the Big Bets
Harvard Business Review
NOVEMBER 7, 2011
Listen up, CEOs: Only you can make the big bets about where your industry's hockey puck is going. But instead of trusting our "educated gut" and making the bet, we used traditional market research to ask customers in those segments what they thought about the idea right now! Too many of you know you need to do it, but you still don't.
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