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Unlocking Digital Leadership: CIO Executive Search

N2Growth Blog

Digital leadership is not limited to technology-driven companies; businesses across industries recognize the need for influential digital leaders to stay competitive in the market. Firstly, executive search firms specialize in identifying and attracting top talent in the market.

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Digital Media and the Future of Your Leadership – Video

Modern Servant Leader

As the Chief Information Officer for the organization, it’s my unfortunate responsibility to support his behaviors. In fact, digital media – that everybody was talking about as a “marketing tool”, a “self-promotion tool”, a sales tool, a “grow your net worth” tool – these were actually leadership tools!

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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

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How Companies Say They’re Using Big Data

Harvard Business Review

” Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

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A Simple Way to Map Out Your Career Ambitions

Harvard Business Review

Experiences power that growth cycle, so you’ll want to understand which experiences matter most and gain as many of them as quickly as possible. Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. A regularly updated personal experience map will help you chart your path.

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