Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.

Quality 50

Quality Metrics Strategic Planning TQM 50

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. If you have more time, contribute to an association committee. Base marketing initiatives on shared values and multiple-agendas. These three are then best assisted by feedback from other professionals.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

SEPTEMBER 23, 2011

Not to mention boardroom soap operas, front-page ethics scandals, and more changes of direction than a surfer in a hurricane. What's important about HP is what it says about how hard it is for any organization to maintain its leadership position from one generation of technology and markets and culture to the next.

Venture Capitalist 14

Venture Capitalist CEO Long-term Magazine 14

Terry Starbucker

JANUARY 3, 2010

After graduating from my undergrad education (2007) I unexpectedly joined my parents’ company as the Global Sales and Marketing Director…it has been amazing yet seems to be a daily trial by fire test. Ethical leadership calls for morals, fairness, caring, sharing, no false promises or unreasonable demands on others, etc.

Leadership 418

Leadership Ethics Course Learning-by-Doing 418

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. His first act was to abolish IBM's corporate executive committee. In the 21st century only IBM's Sam Palmisano has done so.

Globalization 15

Globalization Golden Parachute Short-term Long-term 15

Strategy Driven

DECEMBER 2, 2011

They staff committees and events, hoping to generate more leads. The longer they network, the better they get at niche marketing. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away. They cannot be all things to all people.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Harvard Business Review

MARCH 7, 2017

Early in its growth, an organization will customarily have a competent financial audit committee, even though financial controls are rather mundane. Research by i4cp suggests that in higher-performing organizations, leaders more often see diversity and inclusion strategically, as supporting organizational culture and innovation.

Compliance 12

Compliance Hedge Human Capital Finance 12