Competitive Intelligence Globalization Management Marketing 
Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.
Harvard Business Review
JULY 31, 2015
The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Some estimate the market for market research alone at $20 billion annually.
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Harvard Business Review
JUNE 12, 2014
Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Plenty of management books describe patent litigation in such a narrow way: you file a suit to recover damages from someone who is copying you.
Harvard Business Review
JUNE 13, 2017
The best way to keep data clean is to use a globally known, unique identifier, or a “data backbone.” They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality. SM Marketing Convergence Inc. ,
Great Leadership By Dan
NOVEMBER 6, 2007
I wrote the following guide when I worked for a large global company (“ABC”) to help support a strategy to move executives across at least two functions, businesses, and countries. There are inherent risks and pitfalls that can be avoided or need to be managed. I had to really listen to others – to use my ears more than my mouth.
Harvard Business Review
MAY 23, 2012
The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. The compliance-oriented risk manager of a failed U.K.
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
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