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“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. These cause more damage to the discipline than if management was simply ignorant.

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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Instead, management implicitly assumes the information is being used, and used optimally.

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JP Morgan's Loss: Bigger than "Risk Management"

Harvard Business Review

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. The compliance-oriented risk manager of a failed U.K.

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You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

The best way to keep data clean is to use a globally known, unique identifier, or a “data backbone.” They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality. Sponsored by Accenture.

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How to Get More Value Out of Your Data Analysts

Harvard Business Review

You’re in luck if your CEO, executive team, and general managers across the business are all accomplished analytical amateurs. A May 2011 McKinsey Global Institute study on big data analytics predicted a coming shortfall of around 150,000 people with deep analytical skills – and a shortfall of 1.5

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Get More from Your Event Spending

Harvard Business Review

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend.

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Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Plenty of management books describe patent litigation in such a narrow way: you file a suit to recover damages from someone who is copying you. Apple Competition Tech industry'