Marshall Goldsmith

NOVEMBER 30, 2010

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110

Metrics Bottom-up Budgeting Marketing 110

Tanveer Naseer

NOVEMBER 10, 2015

Begin with previously discussed goals and work forward from those to observations and measurements. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed. You have lost market share, customer service complaints are up, and your own boss is pissed off.

Performance Review 100

Performance Review Review Learning-by-Doing Document 100

Harvard Business Review

DECEMBER 17, 2015

If the world is to become ever more efficient and reach global climate goals, internet power will need to play its part. Leading companies are learning that sourcing renewable energy for data centers is a low-cost way to demonstrate commitment to global climate goals while adding reliability and predictability to energy consumption.

Energy 8

Energy Globalization Hedge Cost 8

Harvard Business Review

NOVEMBER 30, 2017

But while the largest US firms have seen their domestic revenues grow more than twice as fast as the sector average even in the domestic market, their smaller suppliers—the firms that provide them with the materials and components they depend on—have experienced negative growth. manufacturers are taking notice.

Supply Chain 8

Supply Chain McKinsey Incentives Bottom-up 8

Harvard Business Review

FEBRUARY 22, 2012

While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. These experts are highly briefed on the purpose and goals of the SU organization. Isn't This Just Another Way To Cut Costs? And that would be interesting enough.

Participative 15

Participative Decentralization Globalization Cost Center 15

Harvard Business Review

JANUARY 4, 2018

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. Communicating with strategic goals in mind. Support from the top. The right people.

Company 8

Company Chief Operating Officer Incentives Project 8

Harvard Business Review

JULY 16, 2014

In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. To borrow a computer-science term, the denotational semantics are all wrong.

CIO 11

CIO Information Technology Forrester Technology 11