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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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8 Software Platforms To Improve Productivity

Strategy Driven

Your business relies on maximum productivity at every level, whether it’s planning your marketing campaigns or improving your customer service. Infusionsoft is a top marketing solution, designed to help you deliver highly effective campaigns. The platform offers solutions for CRM, marketing automation and e-commerce.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Board Performance Optimization: Beyond Compliance Towards Excellence

N2Growth Blog

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. The primary step involves an objective assessment to determine operational efficiency and effectiveness.

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Tips on hotel marketing 2019 (including email marketing)

Strategy Driven

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign.

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Possibility Maximizer: The Conference Board

Sales Wolf Blog

Department of Labor Home Page Tom Peters, The Man, The Myth, The Legend, Change Guru TUTs Adventurers Club: Explore the power of thought & creative visualization to manifest dreams! The Secret - The Law of Getting What You Want The U.S. License. .

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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

Department of Labor Home Page Tom Peters, The Man, The Myth, The Legend, Change Guru TUTs Adventurers Club: Explore the power of thought & creative visualization to manifest dreams! The Secret - The Law of Getting What You Want The U.S. License. .  Why?  Wally suggests keeping it simple and focusing on the basics.  Why?

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