Strategy Driven

APRIL 27, 2024

Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success. Pinpointing the ideal location for your franchise and understanding the needs of your local market can make or break your business endeavor. Competitive analysis and market positioning.

Franchising 107

Franchising Strategy Exit Strategy Entrepreneur 107

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

AUGUST 4, 2021

One way to instantly do this is to set up an outbound call center to help manage customer complaints and inquiries. With an interactive voice response (IVR) system, your customer support team can efficiently handle incoming calls. Companies are leveraging the capabilities of social media to drive their marketing strategy.

CRM 71

CRM Call Center Price Incentives 71

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. marketplace model today.

Retail 119

Retail Supply Chain Software Marketing 119

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.

Strategy 15

Strategy PPM Long-term Short-term 15