Harvard Business Review

MARCH 7, 2014

With a technology focus, you might manage to launch a successful breakthrough, but your success will be short-lived because sustaining a technological advantage today is so difficult. Over time customers learn exactly what the brand stands for and come to trust that the brand will deliver it every time. There are many options.

Brand 8

Brand Short-term Long-term Customer Loyalty 8

Harvard Business Review

NOVEMBER 4, 2014

By capturing information that formerly was available only from an in-person diagnostic test, Daimler Trucks North America creates customer loyalty and reduces risk for commercial drivers. The service gives drivers confidence, and that’s important for a driver who operates alone, often hundreds of miles from home.

Engineering 8

Engineering CIO Disruptive Innovation Uncertainty 8

Harvard Business Review

NOVEMBER 4, 2014

By capturing information that formerly was available only from an in-person diagnostic test, Daimler Trucks North America creates customer loyalty and reduces risk for commercial drivers. The service gives drivers confidence, and that’s important for a driver who operates alone, often hundreds of miles from home.

Engineering 8

Engineering CIO Disruptive Innovation Uncertainty 8

Harvard Business Review

JUNE 7, 2016

In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. Operations in a Connected World. The technologies and processes that are transforming companies. Insight Center. Sponsored by Accenture.

Company 8

Company Apparel Incentives Retail 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. These require sophisticated, sustainability-based management. ” Improving risk management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

AUGUST 15, 2016

Many companies love customer feedback, but only a handful have devoted as much energy to employee feedback systems. “For every dollar spent on employee feedback, companies spend hundreds of dollars on customer feedback,” said Troy Stevenson, former vice president of customer loyalty at eBay, in a recent interview.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. To drive co-creation, you must invite your customers into the value equation.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

APRIL 24, 2012

Technology companies have done this particularly well. Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. Some reports say that Amazon is quietly collecting $1 billion in high-margin advertising revenue.

Business Model 9

Business Model Advertising Retail Supply Chain 9