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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league.

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Big Data In Your Shampoo?

Mills Scofield

This guest post by Amir Golan , VP of Business Development at Signals , shows how important it is to look for the small signals and patterns in big data that are easily lost. In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one.

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From idea to strategy

Lead on Purpose

Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available today is truly amazing. Ideas need development to become strategies. All from one idea.

Strategy 100
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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. So into the “Scoping” stage we go and the learning begins. This is a story about leaving “our lover”, the industry we know and seeking success in the unknown.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They’re less productive, take more “unhealthy” days off of work, and cost your company money. Which behaviors will contribute to a healthier, more productive working environment? Organizational experts Robert E.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They’re less productive, take more “unhealthy” days off of work, and cost your company money. . Which behaviors will contribute to a healthier, more productive working environment?

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There’s No Good Alternative to Investing in R&D

Harvard Business Review

This is both because the resulting knowledge might walk out the door, as employees join other firms or start their own, and because you can acquire firms who have the needed technology. Although the setting was law firms, rather than technology firms, all the assets in those firms reside in human capital. In fact, this is unlikely.