Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

SEPTEMBER 22, 2021

It should be short but contain important information about the company, its product or service, and special pricing. Using a direct mailing service familiar with your area can be useful. You want the people getting the direct mail postcard to keep it and use it. How do you get addresses for potential customers?

Marketing Strategy 94

Marketing Strategy Marketing Strategy Discount 94

Women on Business

MARCH 4, 2011

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Perhaps you want to launch a direct mail piece with fancy graphics or photography.

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 9

Company Direct Marketing Execution Taylorism 9

Harvard Business Review

MARCH 11, 2014

For example, a few years ago we helped Medtronic formulate and deploy a business model to bring pacemakers to patients in India who historically either didn’t know they needed the device or couldn’t afford its $1,000 price tag (since most Indians pay for health care directly).

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. With a price increase rate that is half that of their nearest competitors, their costs are consistently the lowest in the state. Bean is embarking on a major investment in its systems infrastructure. We know a lot about our customers.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

SEPTEMBER 22, 2011

You can also use these processes to inform policy, pricing, staffing, process and product improvements. One direct marketer learned this the hard way. Use closed-loop processes (call unhappy customers, for example) to ferret out the specifics of a situation for customer-facing employees. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10