Harvard Business Review

JUNE 2, 2014

I also love Uber as a student (and teacher) of disruptive innovation theory, because the challenges the transportation company is encountering as it seeks to expand into new cities helpfully illustrate how to assess an idea’s disruptive potential. Competition Disruptive innovation' It’s simple, and it works beautifully.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

SEPTEMBER 18, 2012

Now that cultural content could go directly to the consumer, "disintermediation" was inevitable. Any additional speed in production and delivery, any improvement in marketing efficacy, could be good for business. A better channel would allow faster production cycles and more responsiveness. Innovation is suppressed.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

MAY 13, 2013

Last week Apple''s Tim Cook made fleeting reference to "new product categories." Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Disruptive innovation'

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

JULY 16, 2014

Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

OCTOBER 10, 2014

We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. First, they create value for people beyond the products being sold. These brands create engagement platforms that do more than push out messages.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. If anything, they wish their suppliers came forward with even more actionable and innovative ideas.

Price 14

Price Innovation Disintermediation TCO 14

Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. Indeed, Siri seems more persona than product. The Curious Incident of Brand Disintermediation. Furthermore, as those systems become increasingly capable, they could potentially lead to brand disintermediation.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

MARCH 14, 2017

Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use. The Explainer: Disruptive Innovation. Many industries have experienced disruption, due to technologies that successfully reduced inefficiencies and frictions, often disintermediating established players in the process.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

JUNE 24, 2014

Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. And this fellow, he says something about, “How do you know that Microsoft isn’t just going to bundle a browser into their product?”. Newspapers have been unbundled by blogs and classified ad sites.

How To 13

How To Technology Industry Venture Capitalist 13

Skip Prichard

JULY 26, 2021

What are the most innovative companies doing to position themselves? While they are focused on optimization, their shareholders continue to demand that they pay out greater dividends or engage in larger share buy backs instead of investing their profits for future innovation. Own and disintermediate the customer relationship.

Disintermediation 130

Disintermediation Cost-Benefit Analysis Short-term Long-term 130