Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. Its powerful back-end system allows it to manage a real-time network of cars in an extremely simple and potentially low-cost way. Uber nails this.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

JANUARY 8, 2013

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. Toyota wasn't just looking for superior quality and just-in-time inventory management from suppliers, they were vested in helping suppliers become more innovative and creative. What does it mean for your company and industry?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. Marketing Media Social media' Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MAY 13, 2013

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. But even great management cannot protect these airlines. What is called for is someone with deep pockets and marketing savvy. It''s the safe and emotionally comforting thing to do.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

MAY 26, 2011

The executive implications for time management and, more important, people management are enormous. The awkward irony is that this radically increased access gives top management less choice — not more — about how it invests its limited attention. Disintermediating the analysis was the right and responsible choice.

Due Diligence 12

Due Diligence Disintermediation Micromanagement Analysis 12

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Executives should also be wary of how AI increases the dangers of brand disintermediation. Beyond Chatbots.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Brand marketers must demand change from their own media-buying ecosystem. Connecting the dots. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. That is, core solution-selling and account-management skills still matter. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? and has studied emerging business and technology trends. You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets.

Disintermediation 130

Disintermediation Cost-Benefit Analysis Short-term Long-term 130