Strategy Driven

MARCH 10, 2023

Apart from coming up with new products and dealing with finances, you also have to market your product efficiently to catch customers’ attention. Marketing is one of the most important aspects of making your new business successful. Without effective marketing, your business may not reach its target audience and struggle to grow.

Marketing 105

Marketing Tips Audience Marketing Strategy 105

Strategy Driven

OCTOBER 31, 2010

This eBook is for the employer who is interested in building a robust and successful employee referral program.

Resources 50

Resources eBook Newsletter Bottom-up 50

Strategy Driven

DECEMBER 23, 2010

A special gift for StrategyDriven readers… We are pleased to announce that Rick has made his ebook, Introduction to Change without Migraines TM , available for download at no cost to our readers. Simply click on the link above to download your copy of this remarkable ebook on effective change management.

Resistance 56

Resistance Download eBook Newsletter 56

Strategy Driven

JULY 20, 2020

You can have the greatest idea ever and the best product that exists on the market. In fact, nearly 61% of B2B marketers put the blame on lack of resources , including staff, funding, and time, as the toughest challenge to successful lead generation. Outbound strategies include many tactics, both from offline and digital.

Tips 83

Tips Webinar Tactics Content 83

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Once we challenge our beliefs and knowns –the sky is the limit.

Open-book 272

Open-book Greenleaf Blog Marketing 272

Harvard Business Review

JUNE 20, 2014

Or hate it, depending on where you stand on the ebook-discount fight being waged on your laptop and tablet. Knowledge@Wharton gets a nice little debate going in this explainer about Amazon’s tactics to force publisher Hachette to get with the program. Digital markets produce much lower profit per item,” Pakman lectures us.

Industry 8

Industry Venture Capitalist Supply Chain Transportation 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Kevin Eikenberry

NOVEMBER 1, 2010

Those specific tactics are important, but they all must come in the context of your organization. And, unless those tactics are connected to these strategies they may look and feel like gimmicks to your team – and at best, have short term impact. Start with the strategies listed above.

Morale 190

Morale Strategy Short-term Workshop 190

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8

Strategy Driven

JANUARY 26, 2021

Lead generation comprises marketing activities that result in collecting information and using it to build a list of potential clients. By using free knowledge base software , marketers can manage, store, and organize the documentation and information they need to take any further steps into branding their business. Email marketing.

Tips 68

Tips Software Content Brand 68

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines.

Storytelling 11

Storytelling Brand Audience Marketing 11