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Ideas Are Not The Keys To Entrepreneurial Success

Tanveer Naseer

Disney didn’t think up animated films, or even amusement parks. No new idea comes formed ready for delivery to the market. Nobody has ever shown they have infallible, let alone reliable, instincts for anticipating how customers and markets receive new ideas. In fact, this is almost never the case.

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Linda Shows Us Blanco, Texas - A Small Town Center of Excellence

Building Personal Strength

Her point-of-contact was Linda Sullivan, Director of Marketing for a brand new hotel, Blanco Luxury Suites. That night we enjoyed a really different venison burger and a wild boar burger at The Sunset Restaurant , while Nelson Broyal sang bluesy Texas country ballads from his latest CD, "It's What I Do." And there was a lot more.

Hotels 88
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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Social media, business social media, is running wild – with or without you. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. TOTAL JOKE. And a bad one at that. Same with Apple.

ROI 66
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Joey Reiman: Part 2 of an interview by Bob Morris

First Friday Book Synopsis

Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, including [.].

CEO 80
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Joey Reiman: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, [.].

CEO 80
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Don't Do What You Love

Harvard Business Review

Last year, I finished directing a documentary film called The Work of 1000. Sometimes the market's just too small (luxury vacation planning for couples honeymooning in Belarus). Dorie Clark is a marketing strategy consultant who has worked with clients including Google, Yale University, and the National Park Service.

Wilde 15
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The Dinosaurs of Cannes

Harvard Business Review

That made a lot of sense in a pre-production world, where we had one shot to get the perfect image on film. "Making" is at the core of what the industry has historically done — from conceiving a campaign to executing and placing it. What''s the future of Cannes?