Harvard Business Review

JANUARY 13, 2014

T-Mobile is basking in the limelight courtesy of masterful marketing and an aggressive promotion launched last week. Since early last year, T-Mobile has spearheaded what I call a value war — as opposed to a price war — in the wireless market. But what’s really generating buzz is the fourth largest U.S. T-Mobile uncoupled these fees.

Price 8

Price Wireless Finance Airlines 8

Harvard Business Review

JUNE 30, 2016

ZBB’s resurgence is further fueled by the uncertain markets hindering many companies’ efforts to attract fresh capital, as we see venture capital and private equity funds increasingly pushing ZBB on their portfolio companies, in the hope of securing a more rapid and profitable exit on their investments.

Zero Based Budgeting 8

Zero Based Budgeting Budgeting Supply Chain Company 8

Harvard Business Review

JULY 19, 2013

For my company, I focused on a big market and found a profitable and attractive niche. Plan for a realistic amount of sales and interest so you can conservatively manage your finances. We serve a clear segment of travelers who are looking for deals, but who also want to control where they stay. We built a U.S.-based

Entrepreneur 8

Entrepreneur Hotels Travel Call Center 8

Harvard Business Review

AUGUST 22, 2016

The Great Recession revealed one of the weakest links in Africa’s quest to build strong capital markets — bogus audited statements. After the fall of Lehman Brothers, the cascading dominoes spread around the world crippling markets and decimating companies.

Insurance 8

Insurance Incentives Quality Marketing 8

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

FEBRUARY 26, 2013

It's easy to estimate costs by looking at historical compensation, benefits, field support, and travel costs per salesperson. An "earn-your-way" strategy is sometimes necessary in markets with high uncertainty or when a company is cash-strapped. The number of salespeople affects profitably by impacting both revenues and costs.

Company 8

Company Short-term Long-term Cost 8

Harvard Business Review

AUGUST 28, 2013

That may be a powerful incentive for better behavior. Airbnb, the pioneering travel renting/share company, similarly encourages renters to rate guests and guests to rate renters. Of course, as anyone who''s applied for a loan or credit card well knows, rating customers is an integral part of global finance.

Media 8

Media Hotels Reputation Price 8