Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. They also believe that innovation will help them achieve these lofty goals — and they''re investing accordingly.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JANUARY 31, 2014

And 43% feel confused and overwhelmed by the mishmash of collaboration technology at their disposal. I’m seeing a new generation of technology emerge that can make dispersed teams more productive than collocated teams. The behavior gaps that keep virtual teams from reaching their goals fall in three buckets: 1.

Team 14

Team Conference Forrester Bond 14

Harvard Business Review

AUGUST 29, 2012

Employees think of those managers as effective leaders because they feel that they have spent time thinking about their goals and have been more strategic about what choices they want their employees to contemplate,” Iyengar says. “In They’re more likely to invest in mobile technology and in sharing (think ZipCar).

Real Estate 12

Real Estate Forrester CIO Metrics 12

Harvard Business Review

SEPTEMBER 11, 2017

Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor. Benchmarks for Success Measure progress toward the goal. This needs to be a serious initiative to ensure that the organization supports rather than hinders the overall effort.

Content 11

Content Katz Forrester Budgeting 11

Harvard Business Review

JULY 27, 2017

To get there, companies should take the time to level-set their efforts with three strategic exercises: Reexamine your goals and strategy. Sponsored by DXC Technology. There’s great opportunity in the midst of this change, and brands that stay focused on the big picture stand to gain the most. Insight Center. Think about Airbnb.

Strategy 11

Strategy Metrics Forrester Brand 11

Harvard Business Review

MARCH 28, 2018

How technology is changing the design and delivery of care. First and foremost, the goal of your security behavioral program should be to empathize with your colleagues and determine how security can best fit into their day-to-day responsibilities. Health Care’s New Frontier. Sponsored by Optum.

Health Care 11

Health Care Forrester Policies Tactics 11

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides. Are you really bought in, and is your team?

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Nontraditional CHROs see outcomes like engagement or retention as paths to business outcomes, while traditional HR might view such goals as ultimate outcomes. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. .”

Quinn 15

Quinn Execution CFO Forrester 15

Harvard Business Review

MARCH 3, 2015

A Forrester study found that posts from top brands on Twitter and Facebook reach just 2% of their followers (note: that’s followers, not new customers) and only 0.07% of those followers actually interact with those posts. Technology changes fast — remember MySpace and Friendster? Because 90% of U.S.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

MAY 14, 2018

In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. How Blockchain Works Here are five basic principles underlying the technology. Forrester reports that as much as 56% of all display ad dollars were lost to fraudulent inventory in 2016. Distributed Database.

Marketing 14

Marketing Advertising Brand Hotels 14