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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

Global connectedness is blurring borders and time zones. When put to work, new technologies create many positive ripple effects on the global market, spawning some of today’s most exciting new businesses, even creating whole new industries and movements around them. Innovation is doing new things.” – Theodore Levitt.

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The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Global banks are much stronger and less leveraged than in 2008. Over 96% are now closed/recovered cases, with 66% of currently infected patients in mild condition.

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Approximately Correct Is Better than Precisely Incorrect

Harvard Business Review

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

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Why Do App Developers Still Live with Their Moms?

Harvard Business Review

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. In this way, the industry parallels drug dealing. Hear me out. Twitter has 2,700 employees; Dropbox has 550; Snapchat has 21.

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US economy adds 916,000 jobs, unemployment rate is down to 6%

HR Digest

There are concerns among investors about the recovery “It seems to be the recovery [is] happening much more quickly than people thought could possibly move the Fed into a position where they may have to do something sooner rather than later,” Tom di Galoma, a managing director with Seaport Global Holdings, said. percent from near zero.

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How Understanding Disruption Helps Strategists

Harvard Business Review

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?”