Harvard Business Review

MAY 27, 2011

Walmart's principal problems appear to be largely reputation-related: a phenomenon that has cost the company millions in wasted PR consulting fees and possibly billions in lost, potential market capitalization over the last decade. Most PR firms only offer cosmetic remedies to firefight reputation threats as they arise.

Engineering 15

Engineering PR How To Reputation 15

Harvard Business Review

MARCH 24, 2015

As researchers who study the intersection between business and public policy, we’ve noticed the rise of CEO activism and its increasing influence – and we see a need both to encourage it and define its limits. But this kind of “CEO activism” is actually a step forward for corporate involvement in the public square.

CEO 8

CEO Policies Politics Rogers 8

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Planning 12

Planning Company Crisis Brand 12

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. isn’t one of those markets.

Case Study 8

Case Study ESOP Incentives Long-term 8

Strategy Driven

AUGUST 1, 2014

Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? In reality, no single market shift speaks completely for itself. Sales rankings vary, with various influencers. Making the big bucks is all that matters. That’s life.

Budgeting 80

Budgeting Risk Management Quality Strategic Planning 80

Harvard Business Review

NOVEMBER 28, 2017

One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Why do anti-profit beliefs persist in a market society? But these effects were limited.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

OCTOBER 15, 2012

Within a week " United Breaks Guitars " had three million views (it's more than 12 million now), and United had a PR crisis on its hands. Are they fighting to change the current leadership, or simply to influence the leaders' decisions and actions? What does this mean for leaders? It is an act of advocacy rather than destruction.

Brand 17

Brand PR Strategy Politics 17

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. A great product.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Coaching Tip

JANUARY 27, 2011

There's no denying the PR value of a star. One can hardly imagine a decentralized decision- making process in his operations. GE is known for its diversity and ability to function competitively in many markets. Many-market organization. Single market. There's no doubt this is a man with vision and drive.

Succession 113

Succession Welch Leadership Diversity 113