N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 239

Technology Innovation Levitt Supply Chain 239

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent. This post is part of the HBR Insight Center Marketing That Works.

Levitt 12

Levitt Marketing Library Maturity 12

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” ” Other attempts to adapt to Apple’s innovations, such as the Zune mp3 player, didn’t gain traction either.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” Of course, the more places you look, the more things you see.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

MAY 19, 2015

This insight resonates with our work on disruption across industries: disruptive innovations create new systems or “value networks” that eventually displace the old ones. The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

JUNE 14, 2017

How the most innovative providers are creating value. The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Insight Center. The Leading Edge of Health Care. Sponsored by Optum. But we believe it’s the only option.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9