N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

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Technology Innovation Levitt Supply Chain 262

Harvard Business Review

JULY 11, 2011

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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Levitt Marketing Library Maturity 11

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” One yes bears watching; two yeses is a standup moment.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. Conversely, superior user experience designs frequently inspire insight into innovative use-case opportunities.

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

JUNE 14, 2017

And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. How the most innovative providers are creating value. But as more data and more data providers flood the market, a competitive position based solely on data becomes impossible to defend.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. They want quarter-inch holes.”

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Levitt Early Adopters Productivity Products 8