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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. Blockchain, machine learning, artificial intelligence, augmented reality, 3D printing, and robotics are among the most important technologies of today’s rapidly changing world.

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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

In Technology and Cooperation Help Fight the Pandemic Chelsea writes, “The threat from COVID-19 should be taken seriously, but there are reasons for rational optimism even during a pandemic.” When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province.

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Marketing Myopia, 50-Plus Years On

Harvard Business Review

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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Successful Companies Don’t Adapt, They Prepare

Harvard Business Review

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

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Social Pressure Is a Better Motivator Than Money

Harvard Business Review

In our research for Beyond Performance we found there is a simple one that is often overlooked: Moving beyond the 'market contract' with employees and forging a stronger 'social contract'. The offer of a gift rather than payment indicates that social and not market norms are in play. She'd probably have accepted it graciously.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. ” The bigger the enterprise, the more jobs at risk. Profitable customers matter most.

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