Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Gretzky, Gates, Zuckerberg: Can they see the Unseen?
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