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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Product Intelligence: What Is It?

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? With the exception of niche, specialty, and technology markets, I see little evidence of this. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Leadership.

Brand 168
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From idea to strategy

Lead on Purpose

Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available today is truly amazing. This is the primary responsibility of product managers.

Strategy 100
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Putting Humans at the Center of Health Care Innovation

Harvard Business Review

The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. An alternative emerging at healthcare institutions worldwide is human-centered design and co-creation, a set of approaches that can accelerate and humanize healthcare innovation.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

Special guest blog post by Don Esch, President of Bettcher Industries of his story at BW-Center For Innovation & Growth 's Innovation Summit. In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world.

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Innovation's Nine Critical Success Factors

Harvard Business Review

a Boston-based innovation management collaborative. Your organization won't innovate productively unless some underlying factors are in good shape. A compelling case for innovation. Unless people understand why innovation is necessary, it always loses to core business or the performance engine in the battle for resources.