Six Disciplines

SEPTEMBER 11, 2015

First and foremost, your senior leadership has to be on the same page with a crisp and clear long term vision. They’re the ones who are in the best position to know what is really happening on an operations level, so they should be the ones drafting up the tactical plans for their area of responsibility. Get Executive Buy-in.

Execution 70

Execution Strategy Succession Short-term 70

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Tactics are often misconstrued as strategies. Leadership. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. In the CEO Afterlife. Main menu Home. What is the definition of strategy? So are goals.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Women on Business

JANUARY 19, 2011

This is a dead end tactic. Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work.

Press Release 162

Press Release Learning-by-Doing Discount PR 162

Strategy Driven

JANUARY 7, 2011

Call to Action – Think of each video as it’s own marketing / pr / advertising campaign. Keep It Brief – Unless your video is objectively fascinating, viewers are increasingly likely to tune out if you don’t respect their time – shoot for 5 to 10 mins per video. What do you want your viewer to do? Are you asking them to do it?

Video 50

Video Marketing Mix Press Release Engineering 50

Harvard Business Review

MAY 21, 2018

After I had a true-north discussion with Sylvia, for example, it was clear that her innate skills in networking, presenting, facilitating, and mentoring could provide a lot of value for the company, which had just initiated a new leadership development program. Establish Clear Goals for the Big Thinkers.

Creativity 10

Creativity Restructuring PR Mentor 10

Harvard Business Review

MARCH 22, 2017

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Turn everyone into an advocate. People are the new channel.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MARCH 25, 2016

Most PR firms with messaging and communication plans. These are useful tactics but aren’t the kind of strategic narrative you are looking for. It takes a different approach and a shift in thinking led by the leadership team. Most branding firms will come back with a tagline and positioning statement. Human context.

How To 8

How To Brand Retail PR 8

Harvard Business Review

MAY 2, 2013

I had many left-brain reasons why to be bullish — the quantified upside of digital streaming, its leadership, distribution and analytics advantages, etc. This generated a ton of positive PR buzz and goodwill among consumers. But it''s not just tactics, but also how generosity flows throughout the Netflix brand and business model.

Strategy 8

Strategy Company Sample PR 8

Harvard Business Review

OCTOBER 18, 2012

But more importantly, and much less acknowledged, leaders need to tell the majority of men in corporate life that they also need to change, and allow new and different styles of leadership to move in — and up. This requires a bit more than flipping through a binder of candidates. They have no idea what a modern working woman is about.

Company 9

Company Competitive Advantage PR CEO 9