N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 293

Trends Business Model Execution Marketing 293

Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

Compliance 97

Compliance USP Trends Agility 97

Strategy Driven

JULY 3, 2020

Trademarks are typically used in marketing strategies and identifying a brand. Keep in mind that copyrights expire 70 years after the death of its creator, but it ultimately depends on the nature of the intellectual property. Trademarks are slightly different than copyrights. These are things like symbols, designs, logos, catchphrases.

Licensing 110

Licensing Brand Creativity Tips 110

In the CEO Afterlife

SEPTEMBER 12, 2011

How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? You’d think a company drilling on the ocean’s floor would be adept in risk management planning. 4 Responses to Crisis Management: The Ultimate Test of a Leader.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Strategy Driven

JUNE 12, 2020

Starting a new business requires a hefty amount of thought and planning, but most of that will be focused on acquiring customers, financial planning, marketing strategies, overheads, and so on.

Exit Strategy 65

Exit Strategy Reference Marketing Strategy Training 65

Strategy Driven

APRIL 28, 2020

Mergers and acquisitions have been around forever, but there is a new legal form of conquest that is allowing organizations to steal market share from well-established businesses. The menace of which I speak is the digital marketing organizations that are springing up in most industries, offering services on a pay-per-lead basis.

Industry 114

Industry Organization Real Estate Outsourcing 114

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

B2B 8

B2B AIDA AIDAS Disintermediation 8