Harvard Business Review

AUGUST 5, 2011

I remember my first taste of social networking — a 2004 invitation to join Friendster. But, on a recent trip to speak at a university in Switzerland, I was reminded that Gen Y social media skeptics do exist. Fast forward to the spring of 2006, when I was teaching a course at Emerson College.

Word of Mouth Marketing 15

Word of Mouth Marketing Media Brand Resistance 15

Harvard Business Review

SEPTEMBER 21, 2012

From the way that it deployed advanced digital media to the way that it incorporated rank-and-file supporters into its messaging apparatus, the Obama for America operation in 2008 demonstrated the power of conducting a campaign as though it were a conversation.

Operations 15

Operations Media Long-term Open-book 15

Harvard Business Review

DECEMBER 9, 2011

When Facebook was founded in 2004, it began with a seemingly innocuous mission: to connect friends. In my last post , I noted that Facebook and social media are major contributors to career anxiety. One participant summed it up simply: "We Facebook chat instead of meeting up. Said another "Now, Facebook IS my work day."

Comparison 16

Comparison Media Tactics Sports 16

Harvard Business Review

JANUARY 5, 2017

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The media did exactly what it was designed to do, given the incentives that govern it. my answer is a sobering no.

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

APRIL 18, 2012

But that's not to say that the Re-Generation hasn't been shaped by a major technology leap forward: in their case, they are the first unconscious participants in an era when everyone has access to everything, everywhere, at every time. And, in many cases, kids are media multitasking, packing an average of 8.5 hours a day.

Technology 15

Technology Wireless Stage-Gate Content 15

Harvard Business Review

MAY 22, 2014

Sweeping affirmative action legislation, media attention, and parental ambition have been energetically directed at creating a meritocracy in business. drop, from 2004 to 2009, in female engineers. This is a very disturbing trend for corporate America, further damaging efforts to effect change for female participation.

Attrition 8

Attrition Diversity Sports CEO 8

Harvard Business Review

JUNE 30, 2015

When I started blogging in 2004, I had just finished graduate school and I was trying to figure out what I was going to be when I grew up. But the emergence of the social web meant there was an ever-expanding set of websites and tools that were driven by the same kind of online participation I’d researched for my dissertation.

Fashion 8

Fashion Blog Audience Real Estate 8

Harvard Business Review

APRIL 14, 2017

In fact, although we saw examples of companies using AI in computer-to-computer transactions such as in recommendation engines that suggest what a customer should buy next or when conducting online securities trading and media buying, we saw that IT was one of the largest adopters of AI. Our research says otherwise.

Company 11

Company Survey Finance Engineering 11

Harvard Business Review

JANUARY 6, 2012

Prior to Citizens United , most major corporations participated in campaign finance through employee funded Political Action Committees (PACs) which are legally authorized to make direct contributions to candidates under strict limits (e.g. 5,000 per election).

Company 13

Company Politics Policies Proposal 13

Harvard Business Review

FEBRUARY 3, 2015

Data compiled from the network surveys I give my participants shows that we are still not using networks to our best advantage. That’s fine if an executive is looking to move elsewhere, as some of my participants were. 2 (2004): 349–399. Learn more about how she uses social media. 3 (2000): 425–455.

How To 8

How To Diversity Letter Learning-by-Doing 8