2010 Ethics Marketing Resources 
Lead on Purpose
DECEMBER 15, 2009
What matters in 2010? Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Help them out; you will be the beneficiary.
Women on Business
DECEMBER 24, 2010
As we read year-end and best-of 2010 articles and watch the tribute shows, take a moment to try to add up the cumulative wealth of those being remembered. In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law.
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Women on Business
JANUARY 3, 2011
Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices. Tap into social media marketing or business networks to attract customers to your Web site. Everybody uses a computer, but few know much about it.
Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Rich Gee Group
NOVEMBER 18, 2010
Let your boss know that you need to take a day off, don’t tell your family, and go somewhere quiet (your local library is perfect — resources, tables and free wi-fi) to THINK. If you’re like me, you have LOTS of vacation days just sitting there waiting to be used for something important. Ask a friend for help. Unported License.
Rich Gee Group
JANUARY 15, 2011
What other resources do you need to help you move through each step? Take one sheet per goal and start to see how you can transfer your purpose to specific goals. Define Steps & Activities. Articulate each step you’ll need to take. Who needs to help you? What will you need to do? What will you stop doing? Unported License.
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