Harvard Business Review

APRIL 29, 2013

CIOs need to be aware of these changes in order to keep in step with their business leaders: Goods and services are becoming rapidly commoditized. But even though they know they must innovate in response, they don''t know how to do so in the complex global market. Barriers to entry have been destroyed.

CIO 8

CIO CEO Outsourcing Agility 8

Harvard Business Review

OCTOBER 2, 2018

and scale up after its recent declines in sales and market share. Employees operate within a hierarchy and are well aware of the guidelines that dictate their behavior. provided the founders with considerable latitude in introducing innovative and unorthodox management methods.

Price 13

Price Decentralization Long-term Self-aware 13

Harvard Business Review

MAY 2, 2013

Only a small percentage came up with anything that was truly innovative. This will lead to new business models, new processes, more meaningful business interactions, innovation, improved and faster decision making, and a more agile organization. What does it mean to view innovation as the only competitive advantage?

CIO 8

CIO Competitive Advantage Agility Hamel 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Building Empathy.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Coaching Tip

NOVEMBER 17, 2015

This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? When Doing It All Won't Do: A self-coaching guide for career women.

Advertising 70

Advertising eBook Career Comparison 70

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

NOVEMBER 22, 2013

Does anyone dispute that 2013 has been the year of the tech company? Of the 39 companies started since 2003 and valued at over $1B by private or public market investors, almost half were started by founders who met at school. LinkedIn has surged over 100%. I researched many ideas and eventually narrowed it down to one.

IPO 9

IPO Insurance Entrepreneur Self-aware 9