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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

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A Closer Look at All Those New U.S. Jobs

Coaching Tip

job market is that it's far less robust than it use to be, despite a steady improvement in the official jobless rate since the Great Recession high of 10.0% labor market doesn't stop here. million new jobs that were created in 2014, and the slightly more than 2 million so far in 2015? But much of the talk about the U.S.

Crisis 70
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12 Critical Competencies For Leadership in the Future

QAspire

In recent years, we have seen disruption of market leaders like Kodak and Nokia amongst many others. Develop an Adaptive Mindset: To navigate successfully through the maze of VUCA, leaders will need to be comfortable with unclear situations and travel into unexplored paths. First, let us look at these shifts. that we used otherwise.

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The Big Picture of Business- Evergreen Business Strategies. Digest of Take-Aways From 36 Articles.

Strategy Driven

Last month, we celebrated the third anniversary of this magazine. I am the only columnist who has been in every issue of this magazine. Finely develop skills in every aspect of the organization, beyond the scope of professional training. Develop and share own philosophies. My articles reflect the Big Picture of Business.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. ” message and think, Hey, maybe it’s time for a change. So venture out.

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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

Despite the fact that Niantic, the American software development company that developed Pokémon Go, has failed to maintain high levels of engagement on the game (its current user base is now 30 million users), the phenomenon demonstrated AR’s potential to be adopted by mainstream culture.

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How to Use Your Travel Time Productively

Harvard Business Review

trillion in 2015, a 6.5% You can engage in professional development by listening to podcasts. There are countless podcasts available on relevant professional topics, from legal issues to project management to entrepreneurship to marketing. increase over last year. Here’s how to accomplish more while in transit.

Travel 8