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What Services Does Your Business Need To Soar?

Strategy Driven

The first thing that we are going to look at is marketing. Marketing lets people know who you are, what you are about, and why they should choose you over the other companies on the market right now. The reason that we say this is because marketing has to be done right, or it is not going to have the desired effect.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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What Can You Do With a Communications Degree?

HR Digest

Communication majors study technical communication, mass media, and advertising. Human Resources Specialist. Human resources specialists are responsible for recruiting staff, developing training programs, educating employees about benefits, and orienting new employees. Public Relations Specialists.

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Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. Marketing is important.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

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