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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine.

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3 Types Of Market Failure That Facilitate Labor Market Intermediaries

The Horizons Tracker

In neoclassical economics, the market is a perfect entity that works smoothly in matching buyers and sellers. In employment markets, for instance, employers can easily find the talent they require, while individuals can easily find the right job for them.

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Marketing Advice for Your Business

Strategy Driven

You may have the best product or service in the world, but if you do not know how you market it, you will not be able to sell it. What this means is that your competitor with an inferior product can potentially make far more sales than you if they have the marketing wherewithal you lack. So here are some ideas to get you started.

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The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product.

Marketing 121
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How influencer marketing doesn’t just stop at Instagram

Strategy Driven

Influencer marketing is an industry that has taken over all social media platforms, as well as being one of the main advertising exports for the majority of companies. There are many good reasons why influencer marketing is reshaping the way that marketing works in 2020. What would convince you to try something new?

Influence 115
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What do you want to be known for?

Lead Change Blog

Tom Hall and his partners grew Ensslin and Hall Advertising into one of the top regional advertising agencies in less than a decade. That’s great advice for marketing and advertising, but it’s great life and career advice, too. . What do you want to be known for?

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Catching The Eye Of Our Customers In A Social-Media Led World

Strategy Driven

As the effective ability of social media to provide marketing to our pockets has taken on its strongest form, consumers have become increasingly adept at phasing this out and instead only searching for the content they want to see. Social media firms and Google Ads actively encourage this kind of approach.

Media 132