Harvard Business Review

AUGUST 4, 2017

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

FEBRUARY 25, 2015

While Bloomingdale’s and Saks Fifth Avenue have been mailing catalogs for years, now specialty retailers are picking up the tactic. Outdoor and apparel retailer L.L.Bean says it is experimenting with the page count of the catalogs it sends to regular website shoppers.

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

MAY 8, 2012

Going back over a decade, BP put in place an internal carbon trading system that used a "shadow" price to encourage divisions to find the cheapest reduction opportunities (others like Shell have also used this tactic). But executives weren't charged real money.

Price 14

Price P&L White Paper Energy 14

Harvard Business Review

MARCH 29, 2012

We're seeing some leaders use a new tactic to create a chorus. So he approached the 800-pound gorilla of his industry, Walmart, with a vision of setting industrywide standards for measuring the impact of choices throughout the apparel value chain.

Meyer 13

Meyer Leadership Metrics Apparel 13

Harvard Business Review

DECEMBER 7, 2017

These collaborations happen in a transparent way and should not be confused with the harmful collusion tactics that we should be vigilant about.). Before explaining how these collaborations can help, it’s important to note that we observe them already in several industries, spanning mining to technology.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Strategy Driven

JULY 21, 2020

Pick an influencer of your niche – for instance, if you have an apparel brand, look for influencers who follow fashion. With the rise of new marketing tactics like podcasts and audio streaming apps – marketers have more avenues to connect with their audience. Inspect Programmatic Audio.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

Harvard Business Review

NOVEMBER 16, 2018

The most common explanation for this lack of precision is that retailers tend to evaluate promotions at a high level, without drilling down to understand the impact of individual tactics within each promotion. How does response vary across tactics (discount depths and promotion structure)?

Retail 11

Retail Discount Apparel Price 11

Harvard Business Review

APRIL 1, 2016

An apparel manufacturer kicked off its hackathon with the telephone game, the one where a spoken phrase inevitably gets distorted as a series of players whisper it to each other. A short team activity can help participants loosen up, think boldly and open their minds to their colleagues’ ideas.

Supply Chain 8

Supply Chain Banking Brainstorming Participative 8

Harvard Business Review

DECEMBER 18, 2012

We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. Keeping the apparel theme, um, running, check out Nike's new shoe with FlyKnit technology. Let's look at some top macro- and company-level stories. Macro Trends.

Supply Chain 11

Supply Chain Constraint P&L Energy 11