Roundtable Talk

JULY 29, 2010

One of the questions from the audience made me stop and think about whether a personal brand is something that you can craft with clarity or whether it evolves with time and experience. As one of the audience members pondered at the session, “don’t we have to also play a certain role at work if we want to get ahead?&#

Career 34

Career Brand Audience Blog 34

Roundtable Talk

MARCH 29, 2010

A great writer and even better presenter (he’s a former speech writer for Al Gore afterall), Pink’s observations are the type of brain candy that Malcolm Gladwell and Seth Godin pedal. I just finished Seth Godin’s new book Linchpin and I think it’s an evolution of the Free Agent concept.

Godin 28

Godin Blog Article Career 28

Roundtable Talk

JUNE 24, 2010

← The Top Tips for Building Team Performance Fast Friday with Colleen Albiston, Head of Marketing & Communications, Tax for KPMG Global → The Obama bottom-line: don’t forget who signs your paycheck Posted on June 24, 2010 by LeaderTalker | Leave a comment President Obama pulled the trigger yesterday on Gen.

Crisis Management 31

Crisis Management Short-term Godin Crisis 31

Roundtable Talk

AUGUST 9, 2010

Jettisoned employees are finding that the hard won knowledge, skills and capabilities earned while being loyal are no longer valuable in the employment market place. Loyalty in my co-hort (GenX) is mostly about “what am I learning/doing here that makes me more marketable so that I can look after myself when the axe falls&#.

Loyalty 34

Loyalty Godin Blog Learning-by-Doing 34

Roundtable Talk

MAY 27, 2010

I have applied to over 800 positions , I have had 20+ phone interviews , from those about 10 face to face interviews and another 5 or so, second face to face interviews , been down to the final two at least three times and have finally got and accepted an offer for 1 Marketing Manager position! with a major bank!

Career 37

Career Blog B2B Learning-by-Doing 37

Roundtable Talk

MARCH 17, 2010

It doesn’t matter if you’re in HR, finance, IT, marketing… these new buddies will be everywhere. " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation. And, if you’re running an organization that has multiple interests, watch out.

CIO 44

CIO Godin Blog Crisis Management 44

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however. And so on.

Brand 8

Brand Globalization Advertising Storytelling 8

Roundtable Talk

NOVEMBER 17, 2010

It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”

Management 48

Management Simon COO Blog 48

Roundtable Talk

FEBRUARY 25, 2010

And when I met with Jason to talk about what the average Director of Marketing in a giant accounting firm could do to make a difference, part of me was really skeptical that anything was really possible. " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation.

Leadership 31

Leadership Godin Blog Career 31

Roundtable Talk

JULY 5, 2010

← Fast Friday with Colleen Albiston, Head of Marketing & Communications, Tax for KPMG Global Public Mobile CEO learns: shoot your mouth off early, enjoy egg on your face later → Like Be the first to like this post. " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation.

Ryan 34

Ryan Career Blog Simon 34

Harvard Business Review

OCTOBER 25, 2011

With the international economic recovery uncertain at best and the stock market convulsing wildly with every Beltway standoff or whisper of bad news from Southern Europe, it's obvious we can no longer rely on job security or investment returns to protect us from hard times. Marketing guru Seth Godin is a notable example in the business world.

Brand 10

Brand Supply Chain Godin Insurance 10

Roundtable Talk

FEBRUARY 23, 2010

After spending years running businesses and sales teams, I am of the firm view that the ability to achieve a target is a blend of a number of factors , a few of them being: the environment (market/economy, etc.), " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation.

Committee 34

Committee Motivation Blog Godin 34

Roundtable Talk

OCTOBER 28, 2010

While you’re competing to get more budget, headcount, resources for your team, the guy in marketing is doing the same. " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation. Follow us @ExecRoundtable Leaving #adweekcdn #genesimmons and wondering "what the hell was that?"

Management 34

Management Short-term Politics Long-term 34

Roundtable Talk

JUNE 22, 2010

" 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation. If you want accountability, then people have to have a say in how things are going to roll out. And, be sure to plan for enough time for the discussion. 12 hours ago #adweekcdn #genesimmons turning into a groupie gift exchange.

Tips 34

Tips Team Bottom-up Teamwork 34

Roundtable Talk

NOVEMBER 12, 2010

After the meeting, my marketing manager came into my office and said words to this effect: “in that meeting I think you really intimidated (person X). " 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation. 12 hours ago If a man walks in the forest alone, is he still wrong?

COO 28

COO Chief Operating Officer Blog Godin 28

Roundtable Talk

JUNE 10, 2010

Paula Roberts , EVP of Plan Canada , Joe Chidley , SVP of Corporate & Public Affairs at Veritas Communications and Colleen Albiston , Head of Marketing & Communications, Tax for KPMG Global , shared some of their top lessons and insights from their respective career shifts.

Career 37

Career Self-aware Blog Learning-by-Doing 37

Harvard Business Review

MAY 13, 2015

Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. Brand marketers must demand change from their own media-buying ecosystem. Metrics cannot be focused on campaign-specific goals such as reach and conversion. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

JANUARY 28, 2016

The Wright brothers tested their flying machines without an audience for years, encountering skepticism and apathy. To the culturally popular “winners never quit” mentality, marketing guru Seth Godin retorts, “Winners quit all the time. According to data from CEB, 50–70% of new executives fail.

Metrics 8

Metrics Godin Short-term Follow-up 8